Argos ‘app-ropriates’ Tinder concept

Published on: 19th November 2014

Argos has borrowed the “swiping” concept pioneered by Tinder for an app that helps customersArgos-App-Logo300 narrow down gift choices for friends.

The Argos Christmas Gift Finder is a web app that allows shoppers to determine gender, age and price. The app will then display gift suggestions within those parameters, with the shopper pressing the left arrow key or right arrow key to indicate whether they like it.

The action of “liking” a gift does not necessarily mean the user needs to buy it. Instead, the gift app will register likes and dislikes to determine which products may be most appropriate. The app can be used across most smartphones, desktop PCs and tablets.

According to early stats from Argos, the web app has seen more than 300,000 visits after a soft launch, with the average visitor spending three minutes looking at gift suggestions. On average, visitors swiped through over 60 of the 6,000 possible gifts on show. It isn’t yet clear to what extent this has converted into sales.


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