NEWS

Argos generates £1bn of m-commerce sales in a year

Published on: 23rd July 2015

Argos has laid claim to being the first UK multichannel retailer to generate £1bn of m-commerce sales in a year.

Argos480Bertrand Bodson, chief digital officer, Home Retail, revealed the figure at Argos’ Christmas in July event as he forecast another strong festive period for mobile.

Bertrand said: “We have seen growth in m-commerce in the past three years. At Argos, we recognised this trend early on and invested in teams focused on optimising apps that work for customers.”

The £1bn barrier was broken in Argos’ year to 28th February as the number of sales involving a mobile device grew 38%. The figure comprises sales that start on mobile devices, including the retailer’s check and reserve sales as well as home delivery.

Bertrand added: “The true value of mobile is as a connector between the virtual and the physical world. Our customers like to shop cross-channel and 90% of purchases touch a store, with 35% using the convenience of check and reserve. It also works in reverse, with the new in-store browsers giving a real sense of the digital experience and encouraging them to try it.”

RECENT ARTICLES

Midco Toys opens doors to new Burton store

Exclusive: Suppliers discuss support for retail reopening

Obituary: Terry Stephens

Exclusive: Cool cats and kittens

The Entertainer extends Quiet Hours to ease return to shopping

Smyths Toys’ The Oscar Show goes live

Tonies supports Starlight charity’s Storybox initiative

Friday Blog

Retail’s back, baby …it’s the Friday Blog!

Asmodee national sales team strengthened by promotions

DKB Toys & Distribution announces acquisition of Mightymast Leisure