The advert aims to highlight Argos’s commitment to speedy delivery and its Fast Track same-day delivery service.
The 60 second TV commercial – which prominently features Character Option’s Teksta – is set in a magical Argos distribution centre where a troupe of Argos elves is helping Santa to deliver gifts across the country.
Argos is also giving three children the opportunity to feature in the advert. From Tuesday 7th November, parents can visit Argos’s Facebook and Twitter channels to submit an image of their child using the hashtag #ReadyForTakeOff. The chosen winners will appear on national TV in the Argos advert for a whole day each on Friday 10th, Saturday 11th, and Sunday 12th November.
In addition, parents will get a chance to see their child’s face in a personalised social media version of the advert by uploading their child’s photo on the Argos Facebook or Twitter sites.
Gary Kibble, marketing director at Argos, commented: “We love this Christmas campaign which aims to surprise and delight across all channels – showcasing Argos’ Fast Track delivery commitment. We hope our Argos Christmas elves help us once again to break the traditional retailer advertising mould by adding some excitement, energy and above all, speed to the nation’s Christmases this year.”
Gary said Argos will deliver 1.7m items and process 27m in-store transactions over the festive period.
The Argos Ready For Take-Off advert forms part of a 360° campaign spanning TV, digital, print and in-store and social media activity.