NEWS

Argos opens rail station QR stores

Published on: 13th December 2011

Commuters scan the Argos pop-ups

Busy rail commuters will be able to reserve products from the Argos catalogue via QR code technology in the run-up to Christmas.

The Argos installations at Waterloo and Paddington, two of the busiest stations in London, allow passengers to scan the codes with their smartphones to buy and reserve products for collection later.

The initiative is part of an experiential campaign to promote the Argos catalogue.

QR code technology is being developed as a shopping tool for consumers on the move. An application downloaded onto the smartphone scans the code and reveals additional data to the user about the product. In the US, Kmart and Sears have also introduced ‘smart’ shopping walls around their stores for shopper to interact with.

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