According to the Way We Shop Report released by Argos, the most generous shoppers can be found in the North East where spend is expected to top £469 on average – while other high-spending regions include Wales (£434), Scotland (£415) and the North West (£413). The East of England (£307), South West (£312) and Yorkshire (£329) expect to spend the least.
The vast majority of shoppers will be fusing traditional high street and high-tech shopping solutions as they attempt to complete their Christmas gift-buying mission over the next couple of weeks. Only 9% say they will be doing their shopping exclusively online (and not by any other means).
By the first week of December, less than one in ten shoppers had completed their Christmas shopping while the majority still have a lot left to do. A savvy 6% (some 2.8m shoppers), say they will be bagging last minute bargains by mixing and matching ways of shopping, researching and reserving items on their smart phones on the way into town and collecting in the stores at a time that suits them.
Online shopping is said to be as much a part of the weekly routine as shopping in stores – four in 10 browse and shop online using a computer or laptop at least weekly, while 15% shop via tablet and one in ten use their mobile for shopping at least once a week.