In addition to higher Easter spending, 41% of Argos shoppers said they had increased spending on this year’s special occasions to £100 or more.
In a nationwide poll, six in ten shoppers told Argos they were ‘going big’ on special occasions such as Easter. Data from Argos has revealed that they are spending more than double the amount on Easter treats and decorations for the coming Bank Holiday weekend than they did last year, up by 104%.
Argos reports that searches for Easter toys on the website have soared by 367%. Rainbow Designs’ plush Guess How Much I Love You Large Hare is among the top ten Easter best sellers online, alongside Tomy’s Hide and Squeak Eggs. A section dedicated to Easter gifts on the website also includes Hatchimals, Lego and Rainbocorns Puppycorn Surprise among the suggestions.
An Argos spokesperson said: “This Easter weekend, not only are people looking for ways to brighten up their homes for the festivities, but renewed appreciation for their loved ones means they’re more inclined to make a big effort when it comes to buying gifts and thinking of activity ideas that sit within the rules.”
The rise in spend on Easter-related purchases comes as the poll by Argos reveals that many calendar events have now become much bigger occasions. 46% of those surveyed said they’re putting in more effort than they did last year. 60% of respondents said they’re celebrating more because the lockdown has given them a renewed appreciation of family and friends, while 38% said having dates in the calendar gave them something to look forward to and kept them occupied.
The poll showed that 41% are planning to spend £100 or more on this year’s special occasions as a whole, with many saving up to re-celebrate a past occasion once restrictions allow for a larger event. A massive 59% are planning a second birthday to make up for one lost due to lockdown, while almost half (49%) are set to join family and friends for a second Christmas in the summer months. When asked why they’re saving up celebrations, 44% said they wanted to involve more of their loved ones, 30% said they wanted to commemorate it properly and a further 30% said virtual celebrations just weren’t the same.
All this presents many more opportunities for gift purchasing. The Argos spokesperson added: “Rather than seeing our spend reduce once restrictions lift, it seems people are preparing for a summer filled with fun, hosting second Christmases, birthdays and Easters to make up for the ones they feel they’ve lost.”