Exactly 200 days before Christmas, Argos has announced its highly anticipated Top Toys for 2018.
The list features 13 toys set to feature on Christmas wish lists, bringing fantasy, technology, construction and discovery to toyboxes.
Argos research has revealed that 4.7m Brits have already started their Christmas shopping, while almost half a million 16 to 25-year olds have already finished their present buying for the festive season.
Ranging from favourites such as Lego and Nerf, to the latest hi-tech toys including Boxer the friendly robot, 2018 has emerged as the Year of the Unicorn, with the mythical steeds set to dominate the toy scene. Four innovative unicorn toys are expected to fly off the shelves this year, from the My Lovely Unicorn Electric Ride-On to Poopsie – the unicorn who poos glitter.
Last year’s bestsellers, L.O.L. Surprise! and Fingerlings make a return appearance for 2018, thanks to new innovations such as the Untamed range of dinosaur-themed Fingerlings, and the Tots Innovation Doll from L.O.L. Surprise!.
The Top Toys for 2018 are:
• Fingerlings Untamed T-rex
• Fingerlings Untamed Dino Cage
• Nerf Laser Ops Two Pack
• Lego City Arctic Mobile Exploration Base
• Boxer
• Treasure X 3-Pack Chest
• My Lovely Unicorn Electric Ride On
• Vtech Fantasy Unicorn
• Paw Patrol Rescue Fire Truck Playset
• Chad Valley Tiny Treasures Doll
• Fingerlings Hugs
• LOL Surprise Under Wraps
• Poopsie Unicorn Surprise
Juliet Ward, head of toy at Argos, commented: “This year’s list is arguably our most exciting and eclectic to date. The list shows how toys are continuing to progress, with interactive items amongst the most popular. We’re also seeing the modernisation of more classic and traditional toys resulting in a varied and extensive list. We’ve also seen social media trends influence toys more than in previous years, and the collectibles craze also continues to evolve and succeed with L.O.L. Surprise!, Fingerlings and the Treasure X 3-Pack Chest all featuring on this year’s list.”
Asked to offer his expert opinion, John Baulch, publisher of Toy World, added: “The Top Toys list for this year shows just how much toymakers are innovating and evolving to keep up with current trends, whether this be through the dominance of unicorns or the rise of technology in interactive toys like Boxer. Given how quickly the must-have toys fly off the shelves, it’s never too soon to start buying these popular products.”
The Top Toys will be will be available to buy at Argos from July 2018.
