The retailer has opened a trial store in Camden, London, that allows customers to order products on tablet computers rather using the laminate catalogues, paper and pens. Argos also intends to open “digital concept” stores over the next few weeks that will use tablets instead of catalogues, as revealed by the chief executive of Home Retail, Terry Duddy.
The scrapping of the catalogue is part of a five-year plan unveiled by Home Retail Group last year to fight back against online competition. The strategy involves refocusing Argos’ high street stores as a collection point for online orders. The new concept stores replace the laminate catalogues, paper and pencils that customers have used for decades to place orders, with tablet technology. There will also be a fast-track collection point, and staff will be able to use voice-picking technology to find products in the stock room.
Argos eventually intends to scrap the laminated version of its catalogue from all stores and is also cutting circulation of the paper version that is used in millions of British homes.
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