Argos unveils top toy predictions for Christmas 2016

Published on: 16th June 2016

The retailer has revealed its predictions for the toys destined to be on children’s wish lists this Christmas.

Argos-480The toys set to feature on kids’ letters to Santa this year are: Zoomer Chimp, Paw Patrol Air Patroller, Lego City Volcano, VTech Toot Toot Drivers Goldmine, Nerf Modulus Tri-Strike, Tiny Treasures Baby Doll, SelfieMic, Design a Friend Tiffany, Snuggles My Dream Puppy, Fisher Price Codeapillar and BB-8.

Commenting on the predictions, Linzi Walker, chief toy buyer for Argos, said: “This year’s list shows just how much toys are evolving – lots of our top toys have their roots in parents’ Christmas past. Now they’ve truly moved on, with more sophisticated tech, realistic lifelike functions and up-to-date pop culture references. We’ve progressed from the toy caterpillar that toddlers could pull across the floor, to one that starts infants on the road to coding, and while past Christmases might have featured a karaoke machine, this year kids will be making and sharing their own pop videos with a SelfieMic.”

Argos also polled 1,000 children aged five to 13 for their insight into what toys will star on Christmas wish lists in a decade’s time. Almost a quarter predicted self-building Lego (23%) and one in five believe that toys that can tidy themselves away will be must-haves in 2026. They also predict more virtual reality games (41%), conversational robots (40%) and toys that never run out of batteries (37%).

The poll also revealed that construction toys are the most played-with toys (72%), with Lego being named the favourite toy ever by 19% of kids. Many parents also use toys to help inspire their children’s future careers, with over a quarter (27%) using science-based toys to set their little ones on a tech career path.


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