NEWS

Asda appoints Walmart’s Andy Murray as chief customer officer

Published on: 9th February 2016

Andy, who is currently Walmart’s senior vice-president of creative and customer experience, will replace Barry Williams, who is leaving Asda after eight years.

Andy-Murray-480His arrival at Asda coincides with the supermarket’s ‘Project Renewal’, which it describes as a “blueprint for the future of the business designed to consolidate its position as the UK’s lowest price full range supermarket”.

While at Walmart, Mr Murray worked on an array of marketing and customer-facing innovations. Before that he held marketing and technology posts at companies including Hallmark and P&G. He is now to join the supermarket’s executive board, which has been created by Asda chief executive Andy Clarke.

Andy Clarke, Asda’s chief executive officer, commented: “Keeping ahead of what our customers want by recognising when their needs change and adapting how we do things is the cornerstone of Project Renewal. It will mean that we can deliver low prices with great quality without compromising the financial stability of our business.”

He added: “Murray’s deep understanding of global retail trends, creative marketing and customers’ shopping habits will bring a new dimension to our strategy to overhaul our offer, merchandising and value proposition and transform of our stores, starting with the largest 95 stores.”

He will join Asda’s board on 15th February.

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