Sources indicate that Asda is one of a number of interested parties looking at the business, which is owned by Mothercare. Last month it was reported that Mothercare is in talks to sell off the 40-store chain. A source said that Asda has a lot of space in its supermarkets and is looking at different ways to fill it, and that the Early Learning Centre would be a logical fit for the company because the brand continues to carry weight with consumers.
Mothercare paid £85m for the Early Learning Centre in 2007, but sources suggest the struggling retailer will be forced to sell at a knock-down price. The firm issued a post-Christmas profit warning in January, which triggered a drop in its share price as City analysts moved to slash forecasts for the year.
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