Asda considers bid for Early Learning Centre

Published on: 10th February 2014

Asda is understood to be considering a bid for the Early Learning Centre as it looks to fill excess space in its stores.asdaelc300

Sources indicate that Asda is one of a number of interested parties looking at the business, which is owned by Mothercare. Last month it was reported that Mothercare is in talks to sell off the 40-store chain. A source said that Asda has a lot of space in its supermarkets and is looking at different ways to fill it, and that the Early Learning Centre would be a logical fit for the company because the brand continues to carry weight with consumers.

Mothercare paid £85m for the Early Learning Centre in 2007, but sources suggest the struggling retailer will be forced to sell at a knock-down price. The firm issued a post-Christmas profit warning in January, which triggered a drop in its share price as City analysts moved to slash forecasts for the year.

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