Two of the new stores, one in Deptford and the other in Wealdstone, will be a trial of a new smaller format. The new concept comes at a time when most of its competitors have large numbers of convenience stores that are making more sales than core supermarkets.
The retailer will also open seven standalone petrol filling stations, not attached to any existing stores, and two new superstores in Chatham Docks and Hayes. The expansion comes at a time when the Big Four grocers have announced plans to scale back store estates.
Andy Clarke, Asda chief executive, has previously said the grocer, which is owned by America’s Walmart, is looking to expand with a focus on the South of the country. Its Leeds roots mean it has had a disproportionate northern presence.
Craig Bonnar, the Asda director responsible for store development, said: “We have set out a clear five-year strategy which includes expanding further into London and the South East, and we anticipate this will include opening 150 petrol stations and 1,000 Click and Collect sites by 2018. Customers tell us that a convenient and great value shopping experience is important to them.”