Asda reports flat Q4 sales

Published on: 27th February 2013

Asda has reported flat like-for-like sales over the Christmas trading period.

In the 14 weeks to 5th January, like-for-like sales edged up 0.1% while full year like-for like sales rose by 1%.

Andy Clarke, Asda’s chief executive, said: “We’re pleased with our results in a tough market. The last quarter was challenging but that’s because of the decisions we took to drive volume. It has left us in a good position for this year.”

Asda said it enjoyed its “biggest online Christmas ever”, with internet sales climbing 18.8%.

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