Asda scales back Black Friday plans

Published on: 5th November 2015

Reacting to the chaos which last year’s steep discounts caused, and the cost of extra staff brought in, Asda will scale back its plans for Black Friday later this month.

Asda-480Last year, with the promotional frenzy that saw shoppers fighting for cheap toys and electronics, the supermarket attracted a surge of negative publicity from British newspapers.

The retailer was the first of its kind to embrace the discount day, but failed to deliver profitable sales in 2014 due to bringing in 2,000 extra staff and security guards to manage the sale, on top of greatly reduced margins on deals offered.

Despite making two million sales by mid-afternoon, one source stated that big-ticket items sold at a loss.

As a result, the supermarket is finding a less costly way to handle the day, which could include issuing online-only deals or in-store offers spread over several days to prevent a chaotic rush of customers.


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