The cuts come on the back of lacklustre earnings.
The grocery giant, owned by US heavyweight Walmart, said on Wednesday that around 300 jobs would be slashed at its head office in Leeds as well as in Leicester.
A spokesperson for the company commented: “In recent years, the competitive landscape in retail has changed significantly and Asda has been no different. Our stores have adapted the way they operate to meet the changing needs of our customers, and our home offices must also adapt how they operate to support our stores.”
In early August, Asda reported that sales had fallen 5.7% in 2016 over the previous year. Profits tumbled 19%.
The chain’s been hit hardest by the rise of discount rivals Aldi and Lidl, and has also failed to make headway into the super-competitive convenience sector, which has grown strongly as large-store sales have stalled.
The supermarket chain has now reported 11 consecutive quarterly falls in sales.
Despite this, it remains the second biggest grocery retailer in the UK by market share, beaten only by Sainsbury’s. In 2016, Asda had an 11.7% share of the market, compared to Sainsbury’s 12.4%.