ToYou, Asda’s new delivery scheme, will allow shoppers to collect orders from other retailers within Asda stores.
The new service will enable Asda customers to track their order in real time and collect it from a kiosk or self-service point within one of its stores.
In a bid to bring more customers into its stores and to make the most of its nationwide delivery network, Asda has decided that its new delivery service will also allow shoppers to collect orders from other retailers within the supermarket stores.
Missguided, the online fashion retailer, has already signed up to the service and Asda is close to signing deals with other brands.
The retailer has described ToYou as a “game changer”. It has been predicted that the service could lead to 40 million extra customers visiting its shops every year by 2019.
Ian Stansfield, vice president of Asda’s logistics and supply chain, commented: “Demand for online shopping is ever increasing, with it grows the appetite from online retailers to have physical footprints their customers can access. Not only are we providing online retailers with a presence on the high street we’re also bridging a gap for customers who want to collect or return their online orders while carrying out their weekly shop. This is an industry first: complete, real time, individual parcel tracking – whether collect or return, every step of a parcel’s journey is tracked and visible to our clients and customers.”