NEWS

Asda’s Christmas sales hit by ‘cautious’ spending

Published on: 19th February 2020

Asda has said customers were “cautious” over the Christmas period as it revealed that sales fell in the final three months of last year. 

The supermarket chain’s like-for-like sales, which excludes takings at new stores, were 1.3% lower than the year before.

“Whilst customers were enthusiastic for Christmas, they were more mindful in their spending,” said CEO of Asda, Roger Burnley. However, on a positive note for the toy industry, he said that many Christmas shoppers choosing to pare back their gift lists did so with a focus on buying presents for children, rather than adults and extended family.

Roger added: “We continued to improve our price position versus the previous quarter, and year on year, whilst our trusted combination of great value and quality ranges with a touch of Asda personality resonated strongly with customers.We’re ambitious to deliver even more for customers in 2020 and have entered the year with an even sharper focus on driving forward our strategy, which is anchored in saving our customers time as well as money.”

RECENT ARTICLES

Character Options’ Little Live Pets set for success this autumn/winter

Obituary: Michael Nunn

Britains partners with Rural Life Living Museum to mark centenary

Exclusive: IETP’s Sarah Ng on the most trusted responsible sourcing programme for toys

Senior Warner Bros. Consumer Products execs to kick off opening keynote at Licensing Expo Virtual 2021

Silvergate’s Octonauts attraction opens at Sea Life centres

Spielwarenmesse to offer digital platform alongside live 2022 event

Friday Blog

When the ship hits the fan…it’s the Friday Blog!

Andrew Laughton completes 110km walk in aid of the Toy Trust and Fence Club

Amazon

Amazon blames social media for fake reviews