Asda’s Christmas sales hit by ‘cautious’ spending

Published on: 19th February 2020

Asda has said customers were “cautious” over the Christmas period as it revealed that sales fell in the final three months of last year. 

The supermarket chain’s like-for-like sales, which excludes takings at new stores, were 1.3% lower than the year before.

“Whilst customers were enthusiastic for Christmas, they were more mindful in their spending,” said CEO of Asda, Roger Burnley. However, on a positive note for the toy industry, he said that many Christmas shoppers choosing to pare back their gift lists did so with a focus on buying presents for children, rather than adults and extended family.

Roger added: “We continued to improve our price position versus the previous quarter, and year on year, whilst our trusted combination of great value and quality ranges with a touch of Asda personality resonated strongly with customers.We’re ambitious to deliver even more for customers in 2020 and have entered the year with an even sharper focus on driving forward our strategy, which is anchored in saving our customers time as well as money.”


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