Asda’s decision to not take part in Black Friday vindicated

Published on: 9th December 2015

The supermarket’s decision not to hold a Black Friday sale was one of the best decisions it made this year, according to its CEO.

Asda-480Last month, Asda decided not to take part in the Black Friday sale, following the bad publicity and fights that have broken out over previous years.

At the time, CEO Andy Clarke, said customers had told the grocer they would prefer lower prices in the run-up to Christmas than big discounts on just one day.

In an interview with the Mail on Sunday, Andy said his decision had been vindicated.

He commented: “There is still a lot of stock around at other retailers – TVs, DVD players, Xboxes and PlayStations. That suggests a lot of demand shifted online and I wouldn’t like to be holding on to that unsold, marked-down stock at this point. What we saved we’re now putting into deals right through to Christmas, and last weekend we dropped the price of petrol to below £1 a litre, so we’re spreading the benefit.”


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