Asmodee clarifies Green Board Games position following acquisition

Published on: 26th September 2019

Green Board Games (GBG) is to be fully incorporated as Asmodee’s first UK-based game studio.

In April 2019, the Asmodee Group completed the acquisition of Searainbow Group, a European and Asian publisher, manufacturer and distributor with subsidiaries including the UK-based Green Board Games and Lagoon.

Asmodee UK has now confirmed that Green Board Games (GBG) is to be fully incorporated as the Group’s first UK-based game studio. GBG is to operate as a fully owned studio within the Asmodee Group. It will continue to develop products and make them available to Asmodee UK, Coiledspring Games, other Asmodee Group distribution units and third-party partners. Consequently, GBG will cease to have direct relationships with retail customers.

Initially, GBG will be focusing on designing and developing its educational Brainbox lines, which will be made available to Asmodee UK to distribute its English-language product to the UK market. As GBG will no longer be a distribution unit, other products will be picked up by other business units. Asmodee UK will take charge of distribution for the Fat Brain range, Coiledspring will take over all Mindware products, while the Flights of Fancy range will move to Lagoon.

The Green Board Games team is now based in Amersham. It’s joined under the Asmodee umbrella by Lagoon, a gift and design company wholly owned by GBG, which is based in Richmond. Both teams are managed by Heather Watherston.

Asmodee states that it is delighted to begin working alongside both Green Board Games and Lagoon, and looks forward to growing the business further together.


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