Asmodee launches #PlayItOutdoors campaign

Published on: 7th July 2020

Asmodee is seeking to promote board games as the perfect activity for households and social bubbles this summer.

Asmodee campaign

Asmodee has launched a huge summer competition with its new #PlayItOutdoors campaign, offering fans of its games the chance to win a £2,000 prize every week just by taking their favourite games outside to enjoy the great British summer.

With the Covid-19 pandemic resulting in many families staying at home this summer, Asmodee is seeking to promote board games as the perfect activity for households and social bubbles who are looking for something to do, with a focus on the joys of taking great games out into the garden or the park.

Each week, the company will publish a post on its Instagram account @asmodeeuk, highlighting one of eight key gaming brands that will be given a substantial digital advertising push to reach millions of UK consumers. For a chance at winning the weekly cash prize, entrants should post a photo of themselves playing any of the eligible games in an outdoor setting, tagging @asmodeeuk and using the hashtag #playitoutdoors within the same post.

Asmodee will be spotlighting eight of its most beloved family and party games, perfect for playing after a barbecue or on a sunny day in the park. The featured games are Dobble, Ticket to Ride, Rory’s Story Cubes, Catan, Bananagrams, Dixit, Just One and Codenames. Though each week’s post will highlight a different game, all eight are eligible choices for submission in entrants’ photos every week, including all individual products in the respective ranges.

In addition to digital advertising, Asmodee will be using a number of popular social media Influencers to extend the reach and impact of the eight week long competition to an even wider family audience, due to begin this week.

With this promotion, Asmodee hopes to bring families and friends together to play more games this summer. The aim is to continue the impressive demand that has seen the company’s games achieve record sales numbers since lockdown began. Retailers are encouraged to stock up on the featured products and to share Asmodee’s weekly posts to give their customers a shot at winning the weekly jackpot.


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