Asmodee offers cash prizes in partnership with retailer Game

Published on: 19th April 2022

Customers who purchase an Asmodee board game at a Game store or online need simply check the unique code from their receipt to see if they have won a cash prize.

Leading distributor of table top games and accessories, Asmodee, has joined forces with for the prize experience.

A total of £10,000 can be won each week instore and online. Customers who purchase selected Asmodee games are also guaranteed to win Game Reward Points, giving them money off their next purchase. The games included in the Asmodee prize offer are: Dobble, Catan Ticket to Ride, 7 Wonders, Carcassonne, Splendor and Unlock! – offering plenty of choice and chances to win.

James Arnold, Asmodee Marketing director, commented: “We’re really excited for this exclusive partnership, as Game is an important retailer for our board games. We’re committed to working increasingly closely and investing in marketing with retailers to drive both of our businesses. The mechanic is simple and we know game fans will enjoy taking part and winning those all-important cash prizes.”

To be in with the chance of winning, game fans simply purchase an Asmodee game at a Game store or online, visit and enter the unique code from the receipt to see if they’re a winner. Even if they don’t win a cash prize, they will still receive Game points to spend back in store or online.

Nick Arran, Game managing director added: “Teaming up with Asmodee was a natural choice as our customer base are big fans. Anything that makes their visit to our stores or online more enticing is a hit with us.”

The campaign went live on 15th April and customers can enter to win up until 19th May. The partnership will be supported by digital posters in store windows, social media posts and website banners on Game and Asmodee UK pages, inclusion in mailouts to customers, POS instore, plus games in stores will be stickered to draw attention to the offer.


Friday Blog

Have we (finally) found a Brexit benefit … it’s the Friday Blog!

Exclusive: Rick Derr – Letter from America

Hornby unveils new Playtrains High Speed Train Set

Exclusive: Behind the scenes at the Natural History Museum

The Paddington Bear Experience to open in May

The March issue of Toy World is out now

The Toy Trust unveils Midsummer Mayhem

Skillmatics further strengthens UK sales team

Sambro strengthens UK finance team with new hire

Autumn Fair launches new campaign for 2024