Asmodee products bag 24 out of 32 awards at UK Games Expo

Published on: 10th June 2019

The awards concluded an incredibly successful year for the UK’s biggest tabletop gaming convention.

L-R: Alex Yeager from Steve Jackson Games and Phil Hatch, an Asmodee demonstrations & organised play supervisor.

UKGE is the world’s third-biggest show of its kind, with a record-breaking 25,704 unique visitors attending the event at Birmingham’s NEC over the course of the weekend in 2019.

With awards in each category selected by a panel of judges as well as a public vote, UKGE’s prizes honour a wealth of the very best titles to have emerged in recent times or making debuts at the show – and an impressive 24 out of 32 awards were taken home by Asmodee products.

Among the winners were Who Did It?, the Fun Fast Games title which took the Judges’ Award for Best Children’s Game, Ticket to Ride: New York (People’s Choice winner for Best Family Game) and Maki Stack, which was crowned Best Party Game by the judges.

UK Games Expo’s 25,704 unique visitors in 2019 represent growth of approximately 18.5% from 2018, along with a 15% rise in repeat visitors to 45,097. Asmodee has been a major feature of the show throughout its continued growth, with a team of over 150 demonstrators on hand to show off its hottest products to guests.

Among the eye-catching products which drew the crowds was Ticket to Ride: London, a new mini edition of the popular Modern Classic title which made its worldwide debut with a limited-numbers launch at UKGE. Players also flocked to get their hands on KeyForge: Age of Ascension, the hotly anticipated second release to Asmodee’s breakout hit card game, which celebrated its European launch at the show.

“We are thrilled by the success of our products at the UKGE Awards,” said Ben Hogg, marketing manager at Asmodee UK. “With recognition in almost every category, from children’s and family to roleplaying and miniatures, it’s proof that there is something for everyone in the Asmodee catalogue.”


Friday Blog

Innocent until proven guilty …it’s the Friday Blog!

Little Tikes unveils toys based on ‘Let’s Go Cozy Coupe’

Kidicraft bolsters team with two new appointments

Exclusive: embracing Plush

Exclusive: NPD Insight half way through 2022

IMC Toys opens Australian subsidiary

Kids India 2022 to make Indian toy market more accessible

Moonbug announces new content deal with BBC

Toys4You Sutton Coldfield becomes Toymaster member

Lego to stage two-day immersive Mission to Mars event