Asmodee shares the love with Valentine’s game draw

Published on: 19th February 2021

The company brought Valentine’s day joy to Manchester and Paris with a free ‘play on demand’ delivery service.

An Unbox Now rep packs games

Asmodee is celebrating successfully bringing some Valentine’s Day joy to people stuck at home under lockdown, after its Play on Demand campaign gave couples, friends and family the opportunity to win free board games delivered straight to their door.

The first Valentine’s Day to take place under lockdown conditions offered an opportunity to do something special for those who couldn’t make plans as they might otherwise like. With people looking for alternative ways to be entertained, board games for two are a perfect way to share moments of fun at home – and they have seen a growing demand ever since the beginning of the Covid-19 pandemic.

On Saturday 13th February, across both Manchester and Paris, a coordinated campaign took place in which local residents could text in to be entered for a random draw. A lucky 100 respondents from each city each won one of a selection of Asmodee’s market-leading titles including Bananagrams, Love Letter, Carcassonne and more.

The campaign was run by Unbox Now, a new consumer-facing label from Asmodee with the goal of uniting families and friends to help them find the time and the best board games with which to connect through their shared love of play, and in partnership with Travelling Man, a local independent board-game store.

The results were fantastic, with 3,000 texts received, 200 games delivered and a lot of happy couples.

Check out a video showing the campaign in action and its results below.

The initiative continues Asmodee’s efforts to offer fun and comfort to consumers stuck at home, following last year’s launch of a website housing dozens of free Print-and-Play editions.


Former US Toys ‘R’ Us executives set to face trial over 2017 bankruptcy proceedings

Richard Dickson to deliver BLE opening keynote on Barbie

Playtime PR undergoes management restructure

Emma Prendaglia joins Wow! Stuff as SNAM

Mattel launches new Hot Wheels Unleashed Web3 collectibles

Obituary: Alison Quill

Rescue Knights launch event sees Paw Patrol take over Bamburgh Castle

Strong Hobbycraft profits lead to three new stores

Top Gun: Maverick breaks $1b barrier at box office

Retailers warn that online sales tax will damage small businesses