Asmodee games will be available on trains, boats and planes this summer as the company tries to ease stress for travelling families.
Delays, cancellations, lost baggage, Covid and post-Brexit rules have combined to create chaotic travel conditions so far this year, with travellers made to queue or sit around for hours with little in the way of entertainment. This is where Asmodee thought it could help out.
The company’s new summer initiative, Trains and Boats and Planes, will see some of Asmodee’s most famous games, including Dobble, Bananagrams, Taco Cat Goat Cheese Pizza, BrainBox and Ticket to Ride London, appear on trains, boats, planes and in airports during the busy summer holidays. Newer games such as So Wrong It’s Right and Noggin will also be part of the campaign. The games provide endless fun that families of all ages can enjoy, while also reducing everyone’s screen time and encouraging everyone to socialise together.
Head of marketing at Asmodee, James Arnold, explained: “Travelling with children can be stressful at the best of times, but this year we have seen everything that possibly could go wrong, go wrong. It felt important to us that we find a way to ease summer holiday stress, not only for parents but also for the children. That’s how we came up with the idea of providing games for trainlines, ferries and airports to use as a way of entertaining their passengers.”
Throughout the course of the campaign, Asmodee games can be found in railway station concourses, landside at airports, and, of course, on trains and boats and planes.