Asobi announces a new deal with Radio Flyer

Published on: 31st August 2012

Asobi now has exclusive distribution rights to the American toy brand in the UK and Ireland.

Radio Flyer has decided to invest in increasing its presence in the UK and Ireland. The company, dedicated to building good quality toys that encourage active play, has chosen Asobi as the ‘perfect partner’ to work with. The Radio Flyer collection, which includes the original red wagon, as well as trikes, bikes, scooters and horses, has simplicity and safety in mind.

Thierry Bourett, Asobi’s founder, said: “I’m very excited to be adding this beautiful brand to our unique portfolio. Radio Flyer will provide the UK and Ireland with top quality, traditional and stylish toys that have been built to last. They are sure to encourage the imagination as well. This is an iconic brand which the children of America wouldn’t be without and I am confident it will have the same impact over here.”


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