LICENSING NEWS

Asobi kick start its teddy bear revival project

Published on: 6th February 2012

One of Alice's Bear Shop characters Woodroffe

Asobi have added Alice’s Bear Shop to its portfolio which is the first company part of the teddy bear revival project.

The new bear collection, which has not been available since 2007, will be showing at Asobi’s stand at Spring Fair. Characters from the line include Tat, Woodroffe, Cobby Ting, Sandy, Tilly, Captain, Alice’s cat and Chunky the dog which were all created from a series of eight books.

Alice’s Bear Shop is created by one of the most renowned teddy bear designers in the country, Rikey Austin.

Asobi founder, Theirry Bourett stated: “At Asobi we believe children should be inspired to use their own imagination during playtime. It is a crime these beautiful bears have been off the shelves for so long, and I am thrilled we are supporting Rikey with her work. Every child should have their very own bear; they give endless love and a chance to appreciate a classic toy that will last the test of time! With eight to choose from, each with their own personality, there is sure to be a bear for every family!”

The complete set of the teddy bears will be available from this month and stock deliveries will be made in May.

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