The company is offering a total of 28 individual SKUs.
Produced under licence by Creativity International, the craft kits come in a range of sizes. All the kits use brightly-coloured, high quality components with strong branding on packaging and display units.
12 smaller Mini Makes kits, such as Wacky Wobblers, Button Badges and Things With Wings, enable young children to make many things by using a few simple elements. Larger packs such as the Sock Puppets, Robot Masks, Playstick Pets and Sew The Shapes let children complete multiple craft projects, such as making the four animated shapes that appear in the Mister Maker episodes. For children looking for the ultimate experience, the Doodle Drawers, Magic Make Case, Cool Craft Box and Super Craft Box contain lots of art and craft essentials.
Asobi’s commercial director, David Bottomley, commented: “Mister Maker is one of the biggest children’s TV shows in the country, with a sell-out UK live tour and over 250 million channel views on YouTube. For parents who are keen for their children to experience creativity from a young age while keeping it fun, simple, clean and easy, the Mister Maker range is strong and instantly-recognisable. Brand awareness of Mister Maker is high and creates a strong presence at retail. We expect the range of craft kits to be very popular, especially with such attractive price points and retail merchandising support.”