The range launched at Toy Fair after a bumper year for the company.
After a sell-out launch in 2015, Elf for Christmas has quickly become a hit with parents and children alike. The magical elf toy and reward kit, created by mum-of-two Sarah Greenwell from her kitchen table, aims to promote good behaviour in children, while adding to the fun and excitement of a family Christmas.
As the Elf for Christmas brand grew, 2016 saw a girl elf and illustrated storybook added to the range, while a long list of national and independent retailers quickly snapped up the opportunity to stock the toys on their shelves.
2017 looks set to be another positive year, as three new products are added to the collection.
The Magical Elf Door is the ideal way for Elf to travel back and forth from the North Pole to the home. The quality resin door stands at 22cm high and can even light up, to act as a night light or to indicate the arrival of a special little North Pole pal.
The Magical Elf Door comes complete with interchangeable sticker signs, including messages such as Reindeer Parking Only, Elves at Work – Gift Wrapping and Please Do Not Feed The Elves.
Elf for Christmas Advent Letters includes a new letter for every day of advent. Arriving in little numbered envelopes, these notes will let children in on the secrets that go on at the North Pole throughout December.
The North Pole Sticker Scenes Play Set is based on the detailed original illustrations from the storybook, Elf’s First Adventure, the Sticker Scenes Play Set includes four different North Pole backgrounds, 12 loose background sheets and more than 750 stickers.