NEWS

Asobi launches new range of Elf for Christmas products

Published on: 30th January 2017

The range launched at Toy Fair after a bumper year for the company.

asobi480After a sell-out launch in 2015, Elf for Christmas has quickly become a hit with parents and children alike. The magical elf toy and reward kit, created by mum-of-two Sarah Greenwell from her kitchen table, aims to promote good behaviour in children, while adding to the fun and excitement of a family Christmas.

As the Elf for Christmas brand grew, 2016 saw a girl elf and illustrated storybook added to the range, while a long list of national and independent retailers quickly snapped up the opportunity to stock the toys on their shelves.

2017 looks set to be another positive year, as three new products are added to the collection.

The Magical Elf Door is the ideal way for Elf to travel back and forth from the North Pole to the home. The quality resin door stands at 22cm high and can even light up, to act as a night light or to indicate the arrival of a special little North Pole pal.

The Magical Elf Door comes complete with interchangeable sticker signs, including messages such as Reindeer Parking Only, Elves at Work – Gift Wrapping and Please Do Not Feed The Elves.

Elf for Christmas Advent Letters includes a new letter for every day of advent. Arriving in little numbered envelopes, these notes will let children in on the secrets that go on at the North Pole throughout December.

The North Pole Sticker Scenes Play Set is based on the detailed original illustrations from the storybook, Elf’s First Adventure, the Sticker Scenes Play Set includes four different North Pole backgrounds, 12 loose background sheets and more than 750 stickers.

RECENT ARTICLES

shoppers masks

Government backed Shop Local Week gets underway today

Rainbow Designs launches The Adventures of Paddington Toy Range

Show Off

Exclusive: Show Off Feature – Let’s do the show right here!

CoComelon

Exclusive: Nursery Rhyme Time – Bandai introduces CoComelon

Hammerson crowd checker tool

Hammerson announces trial of new lease approach

Moonbug grants MGA worldwide rights for Little Baby Bum

Funko releases Q2 2020 results

Friday Blog

Never mind the b*****ks… it’s the Friday Blog!

Argos top 12 toys 2020

Argos unveils its Top 12 Christmas Toys list

Spielwarenmesse will take place in January, says organiser