Asobi signs agreement to distribute Vilac

Published on: 7th February 2013

Asobi has signed an agreement with Vilac, and its two sister companies, for exclusive distribution rights across the UK and Ireland.

Vilac has a large range of toys and has developed a collection to appeal to children from newborns to five years plus. The range includes musical instruments, rattles, pull toys, ride-ons, cars, games, puzzles, role-play toys and more.

Thierry Bourret, Asobi’s owner and founder, said: “The deal with Vilac marks a fantastic start to what I hope will be another significant year for Asobi. I am delighted that this traditional company has trusted Asobi with its beautiful collection of toys. I can’t wait to present their unique and timeless toys, which I am sure will continue to create memories for children for another 100 years.”

Cedric Pouthier, Vilac’s export manager, added: “I am very excited about the distribution deal with Asobi. Thierry demonstrates such commitment and dedication to bringing traditional toys back to life and this passion reflects our own; it is a great fit for our brand.”

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