The company will launch the latest addition to its toy portfolio at the Toymaster show.
Elf for Christmas is a plush toy and magical reward kit, designed to promote good behaviour in the run up to Christmas. With a focus on positive reinforcement, this kit has captured the imagination of parents, children and retailers alike.
The Elf is available as a boy or girl character, and comes complete with a magical reward set comprising Elf-sized letters from the North Pole, mini report cards for promoting good behaviour, reward chart and stickers, Beware of the Elf signs, Nice List Certificates, a Thank You Card and more. The reward kit is designed to be used by up to two children, and refill kits are available for more siblings or to use the following year.
Adding depth to the magical concept, customers are invited to sign up to receive personalised emails from Santa Claus throughout December.
David Bottomley, commercial director at Asobi, commented: “The early reaction from a small group of retailers has been amazing in terms of the demand for the product and the awareness of Elf For Christmas. We are delighted and we have only just started.”