Aurora World grabs Garfield deal

Published on: 13th February 2013

Bulldog Licensing has announced that Paws, owner of Garfield, has agreed to a deal with Aurora World that will allow the company to produce a new range featuring the cat.

The new agreement with Aurora World will add to Garfield’s presence in UK retail. Other licensees include Somerbond for men’s nightwear and underwear, J Fox for bags, belts, wallets, hankies and toiletries, Blues Clothing, Brand Alliance and Silverknit for apparel, Sert MST for pet products, for online greetings cards and Smiffys for dress up.

Rob Corney, Bulldog’s MD, said: “Garfield is the perfect brand for plush so we are delighted to be working with Aurora who have a reputation for making high quality products that perform well at retail. Garfield is one of few brands around demonstrating very high levels of growth at retail in the current climate. He has very wide appeal with a massive following amongst both kids and adults, working with Aurora is the perfect solution to appeal right across his fan base.”

If you would like to receive the latest toy trade news straight to your inbox, please click here to subscribe; you can also follow Toy World on Twitter and Facebook.


Asmodee turns to TikTok for Dobble brand campaign

Craft Buddy launches 2020 Christmas Crystal Art range

WHSmith requests rent decrease from landlords

Zee Productions

Zee Productions celebrates 1st anniversary with new puzzles

BlogOn Xmas Conference to go virtual

Maxi Toys acquired by King Jouet

Rubies and Bristol Novelty to merge

DreamToys transitions to digital event

Intu Trafford Centre up for auction

Basic Fun’s Pound Puppies partner with Dogs Trust