Australian Toy Association publishes update on 2021 Melbourne Toy Fair

Published on: 28th August 2020

The Australian Toy Association is working to stage the 2021 Melbourne Toy Fair in person, but will revert the show to a digital platform if Covid-19 conditions don’t improve. 

Australian Toy Fair

A statement from the association reads: “The ATA is busy working towards delivering an engaging and exciting fair for 202, however we also understand that the current climate is ever-changing, and we need to adapt in order to provide a safe and effective environment for our exhibitors and attendees to do business. The preferential round will proceed next month as per previous communications and this will go out to over 120 of our 2020 exhibitors that have provided feedback on their requirements for next year.”

The organisation has also announced that if the situation in Melbourne isn’t safe by 31st October, the show will go ahead virtually.

The statement added: “Plans are also being made for a Digital Fair and come the 31st of October, if the association feels there is still a risk to the health and safety of all who attend the fair then we will not proceed with the physical fair. Exhibitors who have already booked space will receive first access to the Australian Toy Hobby and Licensing Fair – Digital.”

According to the Australian Toy Association, the digital fair utilise AI technology to help matchmake exhibitors and attendees, as well as enhance demo sessions and live-streaming capabilities.

The 2021 Melbourne Toy Fair is set to take place from 28th February to 3rd March at the Melbourne Convention and Exhibition Centre.

Exhibitors and attendees should receive information on the future of the show by the beginning of November. Further information will be added to the ATA website when available.


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