NEWS

Autumn Fair to launch new AI-powered customer experience app

Published on: 6th August 2018

Product Match app to deliver tailored attendee recommendations and experience.

Autumn Fair is launching AF Product Match, a new app that will help event attendees discover the must-have products ahead of the golden quarter, as well as facilitate networking opportunities.

The artificial intelligence-powered app learns users’ preferences to deliver personalised product recommendations to buyers, while also suggesting the most relevant attendees to connect with to exhibitors.

The new app, exclusively available to Autumn Fair visitors and exhibitors, will allow attendees to browse and favourite products, exhibitors and seminars available at the show; create unique lists of must see products and make Autumn Fair’s unrivalled scale as accessible as possible.

Exhibitors will be able to browse through pre-registered visitors and will have the opportunity to invite attendees to visit their stand at the show and connect ahead of the fair through an online chat.

In developing an understanding of attendees’ preferences, AF Product Match will help ensure that the event experience is as productive as possible. The app uses data provided by exhibitors and visitors upon registration and overlays it with multiple algorithms that analyse user behaviour to learn about their business needs. As a result, AF Product Match can intelligently recommend the most relevant products to check out and people to meet.

AF Product Match will also serve as the authoritative Autumn Fair guide, with schedules for all four of the fair’s theatres being built into the interface.

Louise Young, managing director of Spring and Autumn Fair at ITE Events, commented: “We recognise that time spent at Autumn Fair is increasingly valuable, which is why the app is specifically designed to make the tough decisions for attendees about which products and suppliers will be of most relevance to them. The app’s recommendations will help buyers to discover the newest products in a way that makes the show’s unrivalled size and variety more accessible, ensuring that attendees’ experience is as streamlined and personalised as possible.”

The AF Product Match app will be available on Apple and Android from today. It will also be available as a web-based platform to ensure accessibility for all across platforms and devices.

RECENT ARTICLES

Smyths Toys acquires PicWic Toys

Full steam ahead for Toynamics’ Hape railway campaign

Golden Bear reports exceptional sales for Curlimals range

Exclusive: Talking Shop

Exclusive: Focus on Tech Toys & Gadgets

Trends UK celebrates 20th Anniversary at British Grand Prix

Tonies launches George adventures for Peppa Pig fans

Sainsbury’s reports substantial drop in Argos sales

Bluey to launch second series on CBeebies and BBC iPlayer

Exclusive: Schleich unveils new global brand strategy