LICENSING NEWS

Avengers Assemble dominates UK box office for second weekend

Published on: 9th May 2012

Marvel Avengers Assemble is now the top-grossing film worldwide for 2012, having taken over $640 million worldwide in just two weeks.

It is on the verge of surpassing Spiderman 3 in the UK and has already grossed more than then entire runs of superhero predecessors Iron Man, Iron Man 2, The Hulk, Captain America, Thor and Spiderman 2, with audiences still flocking to see this summer’s most anticipated blockbuster.

The success of Marvel Avengers Assemble has also extended beyond the box office. The Facebook game Marvel: Avengers Alliance now attracts more than 1.2 million daily users. Also notable is the increase in sales of a wide range of Marvel and Avengers consumer products from retailers across the country, who have expressed their delight at this strong performance.

“Avengers has started strongly for us, breathing new life into the Action Figures market.  We look forward to seeing this continue throughout the rest of the season”, said Phil Markham, buying manager at Tesco

Andrea Abbis, trading manager toys, Nursery, Kids & Baby World, Argos Ltd commented: “We’re really pleased with initial sales, Avengers is already one of our top performing Boys Toy ranges.”

The Avengers Assemble experience will continue throughout the summer with a new animated series of The Avengers: Earth’s Mightiest Heroes set to debut on Disney XD, new additions to the range of existing products available and new content for the hit Facebook game.  Shooting for Marvel Studios next film, Iron Man 3 begins this month in the US.

 

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