Role-play brand DreamTown has scooped six national awards for its flagship product Rose Petal Cottage.
Relaunched in July 2015 following a five year hiatus, DreamTown’s Rose Petal Cottage has landed prestigious consumer and trade award wins from Right Start, Loved by Parents, Toy Verdict, Mum’s Choice, Toy Talk and Loved by Children.
Alongside more than 96 million hits on YouTube and accolades for Best Toy, Best Stimulative Toy and Best for Pre-schoolers, the brand was heralded Editor’s Choice in Toy Talk’s 2015 awards.
Providing parents with a traditional alternative to tech products, Rose Petal Cottage is an indoor playhouse. Whilst capturing industry attention, the cottage has also been championed by mums for its overall quality of design and role-play value.
Brand and marketing director Emily Maclennan said: “We had phenomenal success when we first launched Rose Petal Cottage five years ago and we felt this was the perfect time to bring the DreamTown brand back with a new look, offering variety to the role-play category. Our multiple award wins and fantastic real mum reviews have confirmed this, and we look forward to building on our brand legacy in 2016 and beyond.”