Baby Annabell partners with Barnardo’s

Published on: 3rd October 2018

Baby Annabell has partnered with leading children’s charity Barnardo’s to celebrate its 20th anniversary.

To celebrate the partnership, Baby Annabell has created a limited edition doll. Baby Annabell My Special Day comes complete with a celebratory birthday outfit, party accessories including cupcakes and party plates, and eight lifelike functions.

£2.50 from the sale of every Baby Annabell My Special Day purchased in Smyths Toys Superstores across the UK will go towards a donation to the charity.

Just like a real baby, Baby Annabell My Special Day has realistic sound and movements to promote imaginative role play and encourage the development of social skills from a young age. Functions include wetting its nappy, babbling and gurgling, sucking on its bottle with real sounds and mouth movement, crying real tears, falling asleep and responding to touch and movement.

Barnardo’s, the UK’s largest children’s charity, supports more than 300,000 vulnerable children, young people, parents and carers, across the UK.

Kasia Leskow, marketing manager for Zapf Creation’s Baby Annabell, commented: “Reaching 20 years is an exciting milestone for Baby Annabell and we’re really looking forward to celebrating this momentous occasion in partnership with Barnardo’s. Loved by generations, Baby Annabell has been encouraging learning and early development through imaginative play for years so it seems a great fit to be supporting an organisation that helps so many vulnerable children and families throughout the UK.”

Barnardo’s chief executive Javed Khan said: “We are thrilled that Baby Annabell has decided to support Barnardo’s through the sales of this anniversary doll. Every pound raised is important as it enables us to continue supporting the 300,000 vulnerable children, young people, parents and carers across the UK. We are delighted that this partnership will help to raise money and awareness for our vital services, which include those for young carers, care leavers, foster carers and adoptive parents, training and skills or parenting classes.”


Breaking News: Diane Lee named director of Buying for Toys R Us UK

Breaking News: Tim Hall to step down as Ravensburger MD

Exclusive: Toymaster ensures a bright future for indies

The latest Toy World recruitment round-up – new roles added

Exclusive: Just Play on the official launch of the UK business

Kidicraft expands sales team to support long-term growth

Exclusive: Fabulous Fabula Toys

Exploding Kittens promotes Carly McGinnis to president

WiT announces new plans for Wonder Women Awards

Vivid Goliath relaunches Sky Dancers in partnership with Lansay