Motherkind’s Todder Milestone Moments, produced in partnership with Baby Annabell, will share advice on important topics and how doll play can support development.
The UK’s No. 1 nurturing doll brand, Baby Annabell, has announced a partnership with Zoe Blaskey, host of family podcast Motherkind, to launch a special series, Toddler Milestone Moments, as part of its annual Ask the Experts campaign. Now in its third year, Ask the Experts follows on from two previous campaigns which saw the brand team up with experts from the parenting space to share advice on important milestone topics and how doll play can support toddlers’ development.
This year, the campaign will see four Baby Annabell podcasts hosted on the Motherkind channel. Expert host Zoe Blaskey will cover important topics for parents and caregivers, including back to nursery worries with child and educational psychologist Dr Nneka Ikegou, welcoming a new sibling with clinical psychologist Dr Martha Deiros Collado, creating healthy eating habits with popular nutritionist Charlotte Stirling-Reid and creating successful sleep routines with sleep expert Lucy Wolfe.
The new mini-series will launch today, 5th September, with each episode going live every Monday until the end of the month. Each episode will be an hour long and the series will focus specifically on the role doll play can have in little ones’ lives during those key developmental milestones, as well as providing key nuggets of advice and tips for parents and carers.
Dr Nnecka Ikegou will kickstart the series with the first episode today, followed by Dr Martha Deiros Collado on Monday 12th September. Charlotte Stirling-Reid follows on Monday 19th September, while the final episode will be on Monday 26th September with Lucy Wolfe.
Since its launch in 2017, Motherkind has shared over 200 episodes.
Kasia Leskow, head of UK marketing at Zapf Creation, said: “With more and more parents turning to podcasts for advice and support than ever before, this felt like the perfect time to team up with one of the leading parenting platforms in the podcast space, for the third year of our Ask the Experts campaign. This will, in turn, generate compelling tips and advice around key toddler moments and support that all-important message of how doll play supports younger children’s development.”
The campaign will be bolstered with a partnership with leading parenting magazine Mother and Baby, social media and press office activity, building brand awareness of the best-loved Baby Annabell doll and accessories and supporting younger children’s development this autumn/winter.
Readers can listen to the first episode of the Toddler Milestone Moment series here.
