NEWS

Baby born introduces new fairy doll brand

Published on: 1st June 2022

The Baby born Storybook range, launched today, features six fairy dolls, each with fluttering wings and colour changing face art.

Doll brand Baby born is introducing a magical new brand, Baby born Storybook, featuring six fairy dolls which allow children to combine play with storytelling and imagination.

Suitable for children aged 3 plus, the Baby born Storybook Fairies have fluttering wings, which are activated with a swish of a wand across the tummy, colour changing face art when in sunlight and their very own adventure picture booklet, encouraging children to expand their imaginations by creating stories about their favourite fairy.

Each Storybook Fairy also includes a light-up stand, with colour changing lights and a double backdrop to add to the storytelling element, inspiring even more imaginative play with the dolls.

There are six fairies to collect in the range – Ice, Poppy, Rainbow, Peach, Violet and Rose – each with her own style, personality, animal friend and home in the Storybook world.

The packaging for each Storybook Fairy is designed to look like a book which, when opened, reveals a new fairy friend. The book-style packaging is plastic free and fully recyclable as part of Zapf Creation’s ongoing commitment to sustainability and implementing packaging materials that are easier to recycle.

Kasia Leskow, head of marketing for Zapf Creation, said: ‘We have been so excited to launch Baby born Storybook and we hope fans of the brand love the six Storybook Fairies as much as us. Imagination and storytelling are hugely important developmental skills for young children to build on as they grow through childhood. These adorable Storybook Fairies will have great importance as dolls not just to be used for fun in playtime, but to allow young children to have creative control in creating their own narratives.”

Zapf Creation is supporting the launch with a heavyweight PR and marketing campaign, including influencer and celebrity engagement, social media activity and TV, plus retailer activation.

See more about the new range below:

 

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