A heavyweight sampling programme is underway aimed at driving greater awareness and increased sales. Pupils at 750 participating schools have received a Trash Pack sample in return for designing a “stick it in the trash” poster as part of a national recycling competition and in class activity being held with junior weekly newspaper, First News.
Commenting, brand manager, Anne-Marie Noon, said: “The Trash Pack sales have been phenomenal and have been testament to the creative marketing we have put behind the launch. Not only has there been heavyweight TV since before Christmas, but an online campaign with Swapits also proved very successful. Now with the sampling programme underway we expect to see even greater results.
“Getting the schools involved and creating Trash Pack “Packs” for each has been a mammoth undertaking but has been really worthwhile. The whole campaign has a great message that fits with the Curriculum and has the potential to create tens of thousands of new fans at the same time.”
The Trash Pack offers retailers multiple price points with collectable packs from as little as £2.49 plus plenty of play-sets for additional sales. Autumn/winter will see series two launched and with this will come even more creative marketing ensuring The Trash Pack is the playground choice of 2012.