The Bakugan sponsorship i-dents will air on CITV weekday mornings from Monday 3rd September and continue to run throughout September. This campaign follows on from a season of successful campaigns between CITV and Spin Master to promote Tech Deck and new Nano Speed (the fastest, micro, pull-back cars!).
Three new key TV lines will be featured highlighting the latest innovation in Baku-technology; the disk firing BakuBlasters, the powerful transforming Battle Suits, and Dragonoid Destroyer, the baddest Bakuagan monster yet complete with jumping Sky Raider and armed with a dual firing canon blaster that launches projectiles.
David Murphy, kids controller sales at ITV, said: “We are delighted to have been part of the Bakugan story from the beginning and are really pleased to see it back again with Mechtanium Surge sponsoring CITV weekday mornings. The new products look fantastic and we are very hopeful that the sponsorship will aid in the continued success.”
Emma Eden, UK brand manager at Spin Master Toys, added: “Boys want to get out and collect new Bakugan and this campaign, in addition to our high impact TV plans, will help drive sales of Bakugan which is now in its 4th year in the UK.”
Later in the season Bakugan collector posters will be inserted into high circulation boys magazine titles to ensure boys are aware of the wide range of new Bakugan available to collect this autumn winter.