NEWS

BanBao appoints Kaleidoscope Communications for its UK launch

Published on: 2nd November 2012

Children’s construction toy company BanBao has appointed the PR agency to handle the launch of its globally renowned brand to the UK market.

BanBao’s building bricks are made from 100% ABS plastic; the pieces are long-lasting and vibrant, and lock together effectively. There are numerous play sets in the range, and combine high quality with lower price points to offer collectability and diverse consumer appeal.

Jonathan Wynbourne, BanBao Toys UK, said: “Demand for BanBao’s construction toys is fast growing throughout the world and we are delighted to introduce UK retailers to our fabulous range of play sets which appeal to boys and girls alike. With its sound knowledge of the children’s sector, Kaleidoscope is the ideal partner to drive our marketing strategy forward and raise BanBao’s profile, including retailer support promoting our range to the consumer sector.”

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