NEWS

Bandai appoints Kirsty Mackenzie as new head of marketing

Published on: 17th December 2019

Kirsty has held marketing positions within the toy industry for 13 years. 

Bandai UK has announced that Kirsty Mackenzie has been appointed as its new head of marketing following her promotion from marketing manager. Kirsty joined the Bandai UK team in 2018, having previously held marketing positions within the toy industry for 13 years.

“Kirsty’s promotion is testament to her commitment and the impact she has made during a fundamental period of evolution for the company”, said Nic Aldridge, managing director, Bandai UK. “Kirsty has vast experience in strategizing and implementing marketing campaigns and will be instrumental in heading up the department to drive growth and market share for all Bandai UK brands. These include huge initiatives for the likes of our extended Dragon Ball line, celebrations and comeback plans for retro ranges Tamagotchi and Harumika, and continued activity for recent successes such as Bananas, National Geographic and Sea Monkeys.”

“It’s an exciting time to be part of the company,” added Kirsty. “As we head in to 2020, our portfolio continues to grow with an assortment of own IPs and strong, global licences, all of which I’m looking forward to developing and supporting with strategic marketing and tactical campaigns.”

RECENT ARTICLES

Friday Blog

On with the show…it’s the Friday Blog!

Panini launches FIFA World Cup Qatar 2022 collection

Schleich returns to Royal Dublin Horse Show with Teddy the Shetland Pony

John Adams bolsters team with new sales agent

Wizards of the Coast reveals new lineup

The Toy Association confirms 2023 New York Toy Fair dates

See the latest new roles added to Toy World’s recruitment round-up

Get involved in the October issue of Toy World

Tiny Pop to air Spin Master’s Mighty Express

Walmart partners with Paramount+ for members