Bandai appoints PR for Miraculous brand

Published on: 4th May 2017

MI PR Global appointed to handle PR across Miraculous toy range.

BandaiThe agency has been briefed to focus on raising awareness of the Miraculous brand, as well as support key product launches for 2017.

As the master toy partner for Zag Heroez’ CGI-animated TV series, Bandai’s portfolio features a variety of toys for children aged 4 – 9 years old, including dolls, plush, action figures and role play products. The PR and marketing campaigns, which will be unveiled in the coming months, will support TV advertising of key product lines, building awareness through trade, consumer and social PR efforts.

Tess Parsons-Broome, marketing manager at Bandai, commented: “With many exciting launches on the horizon, we felt now was a great time to utilise the services and expertise of an agency to help drive consumer awareness at retail, as well as trade presence and support it through a focused strategy.”

She added: “The team at MI PR Global have shown such enthusiasm for this brand and our range of products, they understand our ambitious plans and come with unrivalled expertise across toys and licensing, which makes them an ideal partner for us across our Miraculous range.”

Jonathan Rose, managing director at MI PR Global, commented: “We’re really excited to be supporting Bandai on the Miraculous brand. We have the skills and experience to deliver quality campaigns across exciting and unique product lines and look forward to sharing more news of activities very soon.”


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