NEWS

Bandai Namco launches the tori entertainment ecosystem

Published on: 29th July 2019

tori allows families to enjoy interactive play while encouraging individual creativity, collaboration and critical thinking.

Leveraging the breakthrough Mirror Play, the perfect combination of the augmented interaction solution powered by ISKN with the latest cutting edge technologies, tori makes children’s creations come alive and enables their every move to be instantly reflected in the supported apps. By using their tori Wand, tori Catapult and tori Spacecraft over the tori board, children can break down the barriers between their imagination and reality to open a world full of fun and creativity.

“We’ve always imagined our augmented interaction technology as a user-friendly means to spark creativity and emotion. Collaborating with Bandai Namco Entertainment was the opportunity to bring fun, magic and imagination to everyone,” said Timothée Jobert, ISKN co-founder & CXO.

The tori Explorer pack enables children to express their personality by crafting and customising both digital elements and the toys through its creative kit before finding them back in their own world. This creative journey allows a balanced experience between on and off-screen activities.

“We believe in creative, playful and active methods that develop activities where problem solving, creativity and concentration are at the core,” commented Herve Hoerdt, SVP of Marketing, Digital & Content at Bandai Namco Entertainment Europe. “In this way, tori allows kids to have fun and express their personality through creative and interactive experiences with a perfect balance between on and off-screen time.”

The tori Explorer Pack will be released on 2nd October and is compatible with iOS and Android smartphones and tablets. Starting with five apps available on the App Store and Google Play Store at release, the tori ecosystem will be enriched with new apps & toys over time.

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