News follows the appointment of Dragon-i as the global manufacturer of the property.
Dragon-i’s recent takeover of the Sea-Monkey licence is the beginning of a new chapter for The Original Sea Monkeys, which first launched in 1960. The formulation of the eggs will once again be created in the US to ensure the highest product quality.
Bandai UK will launch The Original Sea Monkeys range in late spring with a full 360 marketing campaign behind it. Digital, press, PR activity and more will all combine to ensure an impactful launch for the line. Furthermore, autumn/winter 2018 will see a new introduction to Bandai’s range which will also benefit from TV advertising.
Nic Aldridge, general manager at Bandai UK, added: “We’re extremely pleased to be working with Dragon-i on this exciting relaunch of The Original Sea Monkeys. The brand has really stood the test of time with over 50 years of heritage to its name. The Original Sea Monkeys and the commitment to a trusted formula that really works, will be an entry-level toy for those parents who want to teach their children about the responsibility of looking after a pet. What’s more, as STEM is quite rightly a focus area for the toy industry, we’re excited to be launching such a key property for this sector.”