The new range of detailed action figures and play sets will be based on Star Trek Universe and the new upcoming animated Star Trek: Prodigy series.
Bandai UK is boldly going into the European and Mexican toy markets as the distributor of a new range of Star Trek licensed toys and collectibles.
The initial phase of the three-way collaboration between Bandai UK, ViacomCBS Consumer Products, and Playmates, will see an extensive range introduced in the UK, ROI, France, Benelux, Germany, Austria, Switzerland, Iberia, Italy and Mexico for the AW22 period.
The range of highly detailed action figures and play sets, which is still in development, will be based on both the classic Star Trek Universe, and the new, upcoming animated Star Trek: Prodigy series launching on ViacomCBS’s streaming service, Paramount+.
Nic Aldridge, managing director, Bandai UK, said the company was “really excited” to be working with ViacomCBS and Playmates on such a classic, and iconic, brand.
“It is a long-term strategy to grow the collector division of our business while continuing to offer children engaging product ranges through our own IPs and exciting licences. The new Star Trek toys offer an innovative and exciting assortment to appeal to collectors, fans and a new generation of Star Trek fans.”
He added: “With strong support from ViacomCBS and Nickelodeon, and phenomenal product development from Playmates, we’re confident that the new Star Trek lines will be a hit. We’re delighted to continue our existing relationship with the Playmates and ViacomCBS teams.”
Mark Kingston, senior vice president, international, ViacomCBS Consumer Products, commented: “As Star Trek readies to beam into the kids’ space for the first time with the launch of Star Trek: Prodigy, we are thrilled to also enter the toy aisle with our partners at Bandai UK, distributing the exciting range of action figures and playsets from our global toy partner, Playmates, offering a new generation of fans out of this world toys that will allow them to embark on their own Star Trek adventures at home.”
He added: “Bandai UK has deep experience within the boys action figure category and, with its expertise and ingenuity, plans to bring the assortment of Star Trek Prodigy products to life across retail and elevate the play experience for kids and collectors alike.”
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