A collection of six new SKUs will join the CoComelon line up this year following an amazing reaction to the range since launch.
Bandai UK has announced its new line-up of CoComelon toys following January’s NPD data ranking of CoComelon as the No.1 New Infant/Toddler Licence for the month and number four licence overall in the same category year to date.
The CoComelon licensed toy range, manufactured by Jazwares and distributed in the UK and Europe by Bandai UK, launched in autumn/winter 2020 and will move into spring/summer 2021 with an exciting collection including First Act Instruments, a Musical Tractor, brand-new educational collectibles and a new wave of plush.
“We saw an amazing reaction to the range during the toy fair season of 2020 and then again during our autumn launch period, so we always knew that we had a winning collection on our hands, ” commented Nic Aldridge, managing director, Bandai UK. “It’s fantastic to see CoComelon cited as the top-ranking Infant/Toddler Licence in the latest NPD results. I have always had great confidence that the fantastic product range from our partners Jazwares would do well, as they have a significant focus on development and learning”
CoComelon, which has the largest kids’ channel on YouTube with over 100m subscribers, teaches children how to take on everyday activities, and role models positive behaviour with a sense of enthusiasm. Kids can easily relate to the universal themes and everyday narratives such as eating vegetables, learning to tie shoelaces and getting ready for bed. With its bright and bold colours and cheerful nursery rhymes and phrases, CoComelon attracts children aged one to four to sing and dance along with JJ and his siblings, as they learn letters, numbers, animal sounds, colours and more.
“We are thrilled to move into 2021 with an even wider offering of innovative, themed, fun, educational toys to engage pre-schoolers and extend their enjoyment of the show,” added Nic.
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