LICENSING NEWS

Bandai unveils new Robozuna creative campaign

Published on: 1st April 2019

An advertising campaign will run across TV, digital and social media channels. 

Bandai UK has unveiled a new launch marketing campaign to support its new Robozuna toy range.

Robozuna, a co-production between ITV Studios and KidsCave Studios, launched in autumn 2018 on CITV (UK) and Netflix (globally). CITV is currently airing new episodes of the already popular series on Saturday mornings.

The campaign includes two new TV adverts and a heavyweight advertising campaign across linear TV, digital and social channels, all of which will showcase an extensive range of battling robots from the show.

The work was commissioned from London creative agency, Superhero. Tom Williams, Superhero creative director, commented: “Robozuna is such an awesome series and our challenge was to demonstrate how well it translates across into a strong toy line. Our narrative driven creative recreates all the excitement of this bot battling world and the fun to be had within it.”

David Harms, Bandai UK product manager, added: “We believe Robozuna is the breath of fresh air that the boys action figure market has been waiting for and are delighted to have it as part of our 2019 portfolio.”

 

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