Bandai unveils new Tamagotchi Pix

Published on: 22nd April 2021

The Tamagotchi Pix takes the core of Tamagotchi play and offers users exciting new features to discover and develop.

Tamagotchi Pix

Bandai is fortifying the Tamagotchi franchise with the release of the Tamagotchi Pix. This device will be the first to feature a built-in camera that allows users to take pictures with their virtual pet and interact with it in new ways.

The new device takes the core of Tamagotchi play (nurturing and caring for a Tamagotchi character) and further immerses users into the Tamagotchi universe with exciting new features. It’s not just about feeding a virtual pet anymore, users can now cook for their Tamagotchi character, have food delivered, explore the real world to meet Tamagotchi friends and add pictures of the adventures with a built-in social feed. How the Tamagotchi character is raised will affect gameplay, with new personal rooms and developments that dictate the Tamagotchi character’s future profession when they go back to Tamagotchi Planet.

Other additional features include influencing the next egg based on play choices made, earning Gotchi points or keeping the character happy with a variety of games, connecting with a friend’s device through a Tama Code to play together and give gifts, and going online and completing missions to download new items and gifts.

Pre-sales are already beginning in the US and on Amazon in the UK for two colour options, and Bandai says a further two options will be available soon.

“With over 82m units sold globally and almost 25 years in the market, Tamagotchi is a brand that is truly known across generations,” said Tara Badie, Bandai America senior director of Brand Strategy. “After the 2019 launch of Tamagotchi On, we saw a whole new generation of kids fall in love with Tamagotchi and were excited to continue to expand their gameplay with Tamagotchi Pix.”

No internet connection is required, so users can play wherever they go, making for a blended experience that brings together the real world with the world of Tamagotchi.

With the new Tamagotchi Pix, users can choose from six languages for gameplay: English, Spanish, French, German, Italian and Portuguese, as well as four unique shells.

For more information visit


Friday Blog

Tldr…. it’s the Friday Blog!

L.O.L. Surprise! movie to debut on Netflix

Roman’s Monopoly Mission to raise money for Make Some Noise

Kirsty Barr to work with Ravensburger marketing team

The Entertainer extends Quiet Hour to run daily across all of its stores

Lego unveils new Disney Mickey and Friends range for pre-schoolers

Dreamtex launches Liverpool FC bedding range

Exclusive: Just Play Products LLC announces opening of UK subsidiary from January 2022

Character unveils multi-licence Mash’ems TV campaign

Exclusive: Hello dolly – Toy World examines the Dolls category