NEWS

Barbie brand reveals most diverse Ken line-up to date

Published on: 21st June 2017

Expanded Barbie Fashionistas line introduces two new body types for Ken and added Barbie styles.

Mattel has announced the expansion of its Barbie Fashionistas line with 15 new and diverse Ken dolls, featuring three body types – slim, broad and original – and a variety of skin tones, eye colours, hairstyles and modern fashion looks including a new man bun and corn rows hairstyles.

The new Ken dolls join an expanded Barbie Fashionistas line, making it “the most diverse fashion doll line in the marketplace”.

In 2016, Barbie introduced three new Barbie body types – tall, curvy and petite – along with new skin tones, eye colours, hairstyles and countless on-trend fashions and accessories.

Lisa McKnight, senior vice president and general manager, Barbie, commented: “By continuing to expand our product line, we are redefining what a Barbie or Ken doll looks like to this generation. Evolving Ken was a natural step for the brand, and allows girls to further personalise the role they want him to play in Barbie’s world.”

The line includes 15 new Ken dolls with three body types, seven skin tones, eight hair colours, nine hairstyles and modernised fashions, ranging from casual business attire to athletic wear. The brand is also introducing 24 additional diverse Barbie dolls. These dolls join the 100+ diverse looks launched in the Barbie Fashionistas line in the last three years.

The new Fashionistas have launched at Argos, Smyths, Amazon and Toys R Us, RRP £9.99.

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